Programme

Wellness Spa
Experience Seminars

18 - 19 OCTOBER

Piscina & Wellness Room. Hall 1. (next to the Wellness Spa Experience)

Free entrance for all registered visitors to the show.

Wednesday 18

10:00 – 10:20

Register

10:20 – 10:30

Opening

THE IDEAL SPA OR WELLNESS CENTRE: PROMOTION AND PROFITABILITY

10:30 – 11:15

Monograph

Installations and equipment recommended for spas or hydrotherapy centres. Promotion and profitability in the water zone.

Antonio Freire Magariños - Hydrology Doctor, director of Gala Termal.
 

Presentation of the Wellness Spa Experience 2017 centre.

Santiago González García - Architect, director of Estudio NAOS.

11:20 – 12:20

Round table
Water as the key element of spas and thalassotherapy centres.

The role of hydrotherapy in promoting health and wellbeing.

Antonio Freire Magariños.
 

The importance of water quality and the ideal conditions that should prevail in wet rooms.

Salvador Ramos Rey - Doctor specialising in Hydrotherapy and Nutrition. Medical Director of Talaso Atlántico and the Loida Spa.Moderator: Mª Dolores Serrano - Director of the Titus Spa Resort and president of the Spa Association of Catalonia. Pending confirmation.

12:25 – 12:50

Presentation

Cornerstones and benefits of aquatic therapy.

María Alonso Fraile - Physiotherapist at the Instituto San José Foundation. Aquatic Therapy Unit

13:00 – 14:30

Introduction
Theoretical and practical workshop in the spa venue.

Theoretical and practical presentation os the techniques performed in the workshop.

Ai Chi, balance in the aquatic environment.

Pablo Olabe - Doctor in Physiotherapy.
 

Experiencing the mechanics of water.

María Alonso Fraile - Physiotherapist and expert in aquatic therapy

Educational visit to the WSE spa.

In groups of 20-25 people; while one group is watching the pool activities, the other will go on a guided tour of the spa.
 

14:30 – 16:15

Lunch


 

PROFESSIONALISM. TRAINING. HUMAN RESOURCES

16:30 – 18:30

Round Table
Professionalism in the sector in Spain: needs and challenges.

The lack of leadership in spas and the importance of training our managers in core competencies.

Sonal Uberoi - International expert in the spa industry
 

The main indicators for a spa to be considered an individual business unit in its own right.

Lucía Peris - Corporate Director for Europe of the Spa Palladium Hotel Group.
 

How to increase profitability and excellence without increasing costs.

César Tejedor - Director of Massage Around the World and Ambassador of the Global Wellness Day and Global Mentorship Program.
 

The treatment menu. Key factors for the success of both the centre and the cosmetics firm.

Pilar Múñoz Correcher - Beauty and wellness expert
 

The natural, environmentally-friendly spa: a trend in increasing demand.

Quentin Goyé - Expert in beauty and wellness marketing and communication. Moderated by Meritxell Llorca - Founder & CEO of BSpa Consulting.

18:30 – 19:00

An area for discussion and debate

Proposed subject: The latest news and trends in the wellness sector both nationally and internationally.

Moderator: Angels Verdaguer - Spa Manager, Hotel Omm.

END OF THE SEMINAR

Thursday 19

SPECIALISATION, SINGULARITY AND MARKETING STRATEGIES

10:30 – 11:00

Conference

The importance of architecture and design in the creation of sensory spaces.

Alberto Apostoli - Architect and designer.

11:00 – 12:00

Round table of ideas
The integration of new philosophies and disciplines as distinctive elements of spaces that specialise in health and quality of life.
  • Integrative medicine and active ageing.Salvador Ramos Rey
  • Synergies between hospitals and hydrotherapy centres for trauma rehabilitation.Mamen Martínez - Manager, Costa Cálida Cares
  • Baby-Wellness + Matro-Wellness Noemi Suriol Puigvert - Physiotherapist specialising in neuropediatrics Carlos Prieto - Clinical psychologist, Master in Industrial Business Management.
Moderator: Raquel Díaz Ocampo - Tourism, Spa and Wellness consultant, vice-president of AITB.

12:00 – 13:00

Round Table
Integrating other viewpoints: Europe, Latin America, Asia.

Where and how is the future of wellness being designed?

Javier Suárez Sánchez - Director of Spa Management Spain and Spa Manager of Six Senses Douro Valley.
 

Europe, a long-standing spa tradition and avant-garde wellness.

Gerard André - Expert in spas and wellness resorts.
 

Spas and wellness in Latin America: a culture still under construction.

Teresita Van Strate - Consultant and Director of TVS Asesorías Técnicas, Latin America.
 

Eco Spa Huatulco (Mexico), an example of interprofessional collaboration.

Iván Peláez Piña - Manager at Eco Spa Huatulco.

13:00 – 14:30

Theoretical and practical workshop

Aquatic Therapy and an educational visit to the WSE Spa.

In groups of 20-25 people; while one group is watching the pool activities, the other will go on a guided tour of the spa
 

Watsu

Elena Villacieros Arangüena - Physiotherapist at Talaso Atlántico
 

Water Dream© an exclusive wellness treatment.

Pablo Olabe - Doctor in Physiotherapy
 

14:30 – 16:30

Lunch


 

16:45 – 17:15

Conference

Cementing clients' loyalty through wellness experiences.

José Cantero Gómez - Director of Experiential Marketing at Dicendi.

17:30 – 18:00

Conference

Main marketing strategies adapted to wellness.

Mónica González-Mateo - Coordinator of Internal Marketing, Hard Rock Hotel Tenerife.

18:00 – 19:00

Brief presentations
This space is open to brief presentations on specific information and news.
  • AITB virtual campus, training courses.
  • Quality standards for wellness centres.
  • Global Wellness Day.
  • Global mentorship program
  • Vocational Training course on Personal Image

END OF THE SEMINAR

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