Ricard Madurell

Managing Partner | Market AAD
Ricard Madurell


Specialist in B2B events strategy and has participated in design and launch of the new Global Aquatic Innovation Program for Piscina & Wellness Barcelona.15 years of experience in leading international consultancy projects, many of them related to technological disruptions and new paradigms of innovation that transform traditional value chains in industry. He holds a degree in Mathematics, Statistics and Research and Market Techniques by the Uni


Round Table | Congress Area Innovation Program

Swimming pools mean well-being

Ricard Madurell
Ricard Madurell Market AADManaging Partner
Carmelina Montelongo
Carmelina Montelongo Sisi AtelierInternational Wellness Consultant & Founder
Miren Jiménez
Miren Jiménez ISABA ProjectsCEO
Juan Salas
Juan Salas Bahia Principe Hotels and ResortsSports & Entertainment Manager
Andrea Trillo
Andrea Trillo Aire Ancient Baths GroupMarketing Director

29-11-2021 15:3029-11-2021 16:30Europe/MadridSwimming pools mean well-being

Swimming pools are an irreplaceable space for leisure, fun, relaxation and sensory pleasure providing physical and emotional well-being for children and adults alike. The session aims to achieve the following objectives:

- How can we introduce swimming pool innovations that put the aquatic proposition at the heart of an exciting value proposition?

- How can we innovate aquatic solutions to boost their potential as places to relax and pamper oneself?

Hall 5 | Main Auditorium Congress Area
Mon 29 15:30h - 16:30h Hall 5 | Main Auditorium Congress Area